Well, this is my final blog post for my Social Media Principles class. Any blogging I do from now on will be on my own terms. I've enjoyed this blog, but I have to say, it'll be nice not scrambling around Sunday night to find blogs to comment on or news stories interesting enough to highlight with a post. For this blog, I wanted to reflect on my semester.
Yes, I know many of you are probably tired of my slight complaining or cries for help on other posts. However, for this post, I'm not going to talk about the negative parts of this semester. Honestly, you can only hear someone complaining about their life so many times before wanting to stab their eyes with a fork. As I would like to keep my eyes intact, it's time to look at the silver lining.
The first obvious one, I made it! I guess that may be celebrating too early, but it's now dead week, and I'm still alive, so that's definitely a plus. Sure, I would've liked to get more sleep this semester. And if my future self is reading this at 2 a.m., stop procrastinating and go to bed. Honestly, you're not slacking for going to bed early. Are you really going to get anything else done? Didn't think so.
Now, I already made a post about how blessed I am, so to differ from my earlier post, in this one I'll offer some advice to others out there who may be in my situation. I know it seems impossible. People tell you to take time for yourself, but you barely have time to sleep. How are you even supposed to think about yourself? You have clubs, homework, work, friends and grades to occupy your worries.
Take a deep breath. God never gives us more than we can handle. Things will work out in the end. If you don't believe in God, believe in yourself. You know what you're doing. And always remember to laugh. Find someone or something to surround yourself with that brings a smile to your face. It isn't always going to be the same person or thing, but find something.
My last piece of advice is to remember why you're stressed. Yes, you're stressed because you over promised yourself. But WHY did you over promise yourself? Because you love those organizations. Because you need to graduate on time. Because you love to be involved. Whatever your reason, keep that in mind as you spend all night finishing an assignment. Don't be afraid to laugh at yourself. You'll make it through, and sometimes finding humor in the fact you waited until the night before to finish a huge assignment will help you get through the night.
So, take a deep breath and finish your assignment. Watch one too many episodes of a TV show. Spend too much time talking to your roommate. Don't be afraid to spend an entire day solely with a significant other. Whatever it is, make sure you find your silver lining.
Monday, December 9, 2013
Sunday, December 8, 2013
The Use of Craigslist
This story is much different than that of the documentary "Craigslist Joe," in which a man uses the website Craigslist to survive for a month across the country. Instead, this story is about those who took a life using Craigslist.
We are told all the time about dangers online because of people like this. These newlyweds killed a man who responded to their Craigslist ad because they wanted to kill someone together. I cannot possibly begin to fathom their thought process. However, understanding their thought process won't reverse any part of their crime.
If you read the full news story, you will notice the ad he responded to was calling for "lonely men" to engage in a "delightful conversation" for $850. So, some may say he had it coming. He was married and had a family, so it's his punishment from straying.
I send my deepest regards to his family, and I hope the killers are properly sentenced for their crime. They are precisely the reason why parents are so worried about kids spending so much time online.
So, what happens to websites running completely online, like Craigslist, when stories like this come out? How do they respond to the negative image?
Perhaps, one thing that helps is that they aren't responsible for those that post or respond to any listings through their website. The world is a confusing and sometimes dark place. It's up to others to look out for themselves and keep their own safety.
Another thing that helps their reputation are numerous satisfied users and a documentary like "Craigslist Joe." Honestly, if you haven't seen the documentary, it's worth a viewing. I laughed, I cried. I thoroughly enjoyed it. And it's these kind of accounts that help the website stay running. Whenever your business is mentioned in a negative way, it's always important to check in with audiences such as these. Make sure they still know you in no way were involved in the unfortunate event. Maybe even go as far to reach out to the victim's family. Whatever the step, they need to respond in some way. The article was in no way placing blame on the site, but many audiences could be lost without any assurance from the company.
Wednesday, December 4, 2013
Measuring to Know Your Audience
In Chapter 14 of Katie Paine's Measure What Matters, she talks about the importance and steps to take when measuring in higher education. She told the story of a college paying high stakes simply for not understanding their audience and measuring their reactions. The town surrounding a university overtime became hostile toward the school, so when a new soccer field was proposed, the townspeople let everyone know how they felt. Because of this, the soccer field wasn't built, the $6 million was turned down from a generous alumni and the president of the university resigned. Seems a bit much for a soccer field, don't you think?
To these people, it wasn't just about the soccer field. It was the way the university proposed the soccer field. Rewind a couple years, and the homes in this town would be filled with faculty and staff from the university plus families with students enrolled in the college. What was the need to publicize and weigh in on opinions that were already involved in the planning process. Overtime, these staff and family members had to sell their homes, bringing in an entirely different audience. This is what the university failed to understand. They could no longer say something was going to be built in town. The citizens wanted a vote. They didn't want to be told what was going to happen.
That's completely understandable. It's almost equivalent to the ever popular parents' reasoning of "because I said so." No one likes being told what to do. Because the university didn't measure, they didn't realize that's how they sounded to their townspeople. They were simply thinking in the best interest of the college. If they had presented it that way, I'm sure the town would have agreed. Instead, they had no soccer field or president, and that seems like a bigger mess than just trying to measure at the start.
To these people, it wasn't just about the soccer field. It was the way the university proposed the soccer field. Rewind a couple years, and the homes in this town would be filled with faculty and staff from the university plus families with students enrolled in the college. What was the need to publicize and weigh in on opinions that were already involved in the planning process. Overtime, these staff and family members had to sell their homes, bringing in an entirely different audience. This is what the university failed to understand. They could no longer say something was going to be built in town. The citizens wanted a vote. They didn't want to be told what was going to happen.
That's completely understandable. It's almost equivalent to the ever popular parents' reasoning of "because I said so." No one likes being told what to do. Because the university didn't measure, they didn't realize that's how they sounded to their townspeople. They were simply thinking in the best interest of the college. If they had presented it that way, I'm sure the town would have agreed. Instead, they had no soccer field or president, and that seems like a bigger mess than just trying to measure at the start.
Monday, November 25, 2013
You Need to Know What Others Believe
There has been much information about dealing with a crisis. Making sure it's dealt with in a timely manner, reaching out to certain customers and media and ultimately making sure your side of the story is heard.
However, not much has been covered on how to deal with the after effects of the crisis. Yes, we may be able to see a decrease in negative coverage, or a decrease in coverage at all. But how do we really know if the customers will come back to the company?
Katie Paine discusses how to measure this in Chapter 11 of Measure What Matters. Dealing with a crisis is one thing, but what about the aftermath? She suggests overnight polling in either an omnibus or telephone poll. Telephones polls can be costly, but it is still less expensive than putting a full page ad in a newspaper like The New York Times.
After a crisis, the company's reputation could take a turn for the worst, or the main customer base could be unaffected. Paine gives the example of a sponsor for the Olympics years ago that had a crisis a few weeks before the game. Through these polls, they discovered their main customer base was not only unaffected, but still supportive of the company. If this survey had not been done, the company could have spent millions trying to win customers they already had.
Like Paine has been saying in most of her book, measuring can be extremely time consuming and expensive, but it will save time and money in situations to come. If the company doesn't have customers that believe in their product or organization anymore, obviously work needs to be done to win back these customers back so the organization can continue to grow. If the customers still believe in the company, then what's the point of spending mass amounts of money to win back customers when rewarding loyal customers would be much cheaper and more effective?
However, not much has been covered on how to deal with the after effects of the crisis. Yes, we may be able to see a decrease in negative coverage, or a decrease in coverage at all. But how do we really know if the customers will come back to the company?
Katie Paine discusses how to measure this in Chapter 11 of Measure What Matters. Dealing with a crisis is one thing, but what about the aftermath? She suggests overnight polling in either an omnibus or telephone poll. Telephones polls can be costly, but it is still less expensive than putting a full page ad in a newspaper like The New York Times.
After a crisis, the company's reputation could take a turn for the worst, or the main customer base could be unaffected. Paine gives the example of a sponsor for the Olympics years ago that had a crisis a few weeks before the game. Through these polls, they discovered their main customer base was not only unaffected, but still supportive of the company. If this survey had not been done, the company could have spent millions trying to win customers they already had.
Like Paine has been saying in most of her book, measuring can be extremely time consuming and expensive, but it will save time and money in situations to come. If the company doesn't have customers that believe in their product or organization anymore, obviously work needs to be done to win back these customers back so the organization can continue to grow. If the customers still believe in the company, then what's the point of spending mass amounts of money to win back customers when rewarding loyal customers would be much cheaper and more effective?
Sunday, November 24, 2013
50 Years Since JFK's Assassination
Friday marked 50 years since the assassination of President John F. Kennedy. Flags around the country flew at half-staff to remember this past president and honor his memory. Aside from this, a ceremony was conducted not only in Washington, D.C., but also in Boston, Dallas and Runnymede, England.
Pictures are shown in the article of JFK's granddaughter during the memorial in Runnymede. A crowd gathered around the Dealey Plaza in Dallas for the ceremony to honor JFK. Also, Parkland Hospital, the hospital in which he passed away, had a short morning ceremony. In Boston, the John F. Kennedy Presidential Library and Museum featured a video commemorating JFK. They also held a moment of silence at 2 p.m., the estimated time of his death.
In Washington, D.C., Jean Kennedy Smith, JFK's sister, laid a wreath at his grave in Arlington National Cemetery. Attorney General Eric Holder also paid his respects Friday, as he had many times before. On Wednesday, Preside Obama, first lady Michelle Obama, former President Clinton and former Secretary of State Hillary Clinton paused during the wreath laying ceremony to pay their respects to this president.
From the clips I've seen on television, almost the entire news day on Friday was dedicated to remembering that exact day 50 years ago. Kennedy's secret service man was interviewed, and the pain in his eyes was so heartbreaking. Even 50 years later, he seemed to blame himself for JFK's assassination. Much news was also given to the fact that Jackie Kennedy's pink suit is still locked away from sight 50 years later. Under the wishes of the family, this suit is to be locked away until 2103.
So many news stories were posted on and before the anniversary of JFK's assassination. News sites made sure to post stories from different views and different types of stories. I think it's such a great idea for news sources to make sure such a large event in American history can appeal to many different audiences. For those more worried about clothing than the actual event, they have the story of Jackie Kennedy's suit. For those interesting in reading an eye witness account, they have a story about a boy who witnessed JFK's assassination. Within each story are links to many other stories about the event. You could spend hours on just CNN's website and not even read every story. All of these stories are written so many different audiences can be informed about such an important anniversary in our nation's history.
Pictures are shown in the article of JFK's granddaughter during the memorial in Runnymede. A crowd gathered around the Dealey Plaza in Dallas for the ceremony to honor JFK. Also, Parkland Hospital, the hospital in which he passed away, had a short morning ceremony. In Boston, the John F. Kennedy Presidential Library and Museum featured a video commemorating JFK. They also held a moment of silence at 2 p.m., the estimated time of his death.
In Washington, D.C., Jean Kennedy Smith, JFK's sister, laid a wreath at his grave in Arlington National Cemetery. Attorney General Eric Holder also paid his respects Friday, as he had many times before. On Wednesday, Preside Obama, first lady Michelle Obama, former President Clinton and former Secretary of State Hillary Clinton paused during the wreath laying ceremony to pay their respects to this president.
From the clips I've seen on television, almost the entire news day on Friday was dedicated to remembering that exact day 50 years ago. Kennedy's secret service man was interviewed, and the pain in his eyes was so heartbreaking. Even 50 years later, he seemed to blame himself for JFK's assassination. Much news was also given to the fact that Jackie Kennedy's pink suit is still locked away from sight 50 years later. Under the wishes of the family, this suit is to be locked away until 2103.
So many news stories were posted on and before the anniversary of JFK's assassination. News sites made sure to post stories from different views and different types of stories. I think it's such a great idea for news sources to make sure such a large event in American history can appeal to many different audiences. For those more worried about clothing than the actual event, they have the story of Jackie Kennedy's suit. For those interesting in reading an eye witness account, they have a story about a boy who witnessed JFK's assassination. Within each story are links to many other stories about the event. You could spend hours on just CNN's website and not even read every story. All of these stories are written so many different audiences can be informed about such an important anniversary in our nation's history.
NCA 99th Convention
Friday was an absolute whirlwind. The day started with presenting in a panel on why Jenny Walton is an awesome professor. We could've been there for days, but there was another professor being recognized, and the session was only 75 minutes.
Then, Molly Eickholz, Northern alumna and panelist at Jenny's recognition, presented her research on how advice can affect someone after their partner has committed an act of infidelity. She talked of positive and negative face and how different advice strategies can affect these faces, in turn having an effect on their mood. The research was very interesting, and she did a wonderful job presenting the information.
After that, it was time for lunch and my presentation. I put the final touches on my PowerPoint and went through our maze of a hotel to find the room in which I was scheduled to present. My session was a poster session. This means it was set up similar to a science fair. About 50 scholars had either posters or a PowerPoint to attract attention from other scholars roaming around the area. Those presenting were assigned a number and given a section of bulletin board. Coincidentally, Jenny Walton and I were right next to each other, which was perfect! The two of us ended up talking for most of the session, as not many people were roaming around. Probably because no one could find the room! (The hotel layout was an absolute mess.)
Sunday, Jeni Kmic presented her research on a Twitter analysis of the 2012 presidential candidates. In my opinion, she did an incredible job. She had great research and was very engaging toward the audience.
Now, we both changed out of our professional clothing and are ready to head to the airport. Washington, D.C. has been nice, but I'm ready to head back to Dayton and start my Thanksgiving break! I'm just a few hours and one plane ride away!
Then, Molly Eickholz, Northern alumna and panelist at Jenny's recognition, presented her research on how advice can affect someone after their partner has committed an act of infidelity. She talked of positive and negative face and how different advice strategies can affect these faces, in turn having an effect on their mood. The research was very interesting, and she did a wonderful job presenting the information.
After that, it was time for lunch and my presentation. I put the final touches on my PowerPoint and went through our maze of a hotel to find the room in which I was scheduled to present. My session was a poster session. This means it was set up similar to a science fair. About 50 scholars had either posters or a PowerPoint to attract attention from other scholars roaming around the area. Those presenting were assigned a number and given a section of bulletin board. Coincidentally, Jenny Walton and I were right next to each other, which was perfect! The two of us ended up talking for most of the session, as not many people were roaming around. Probably because no one could find the room! (The hotel layout was an absolute mess.)
Sunday, Jeni Kmic presented her research on a Twitter analysis of the 2012 presidential candidates. In my opinion, she did an incredible job. She had great research and was very engaging toward the audience.
Now, we both changed out of our professional clothing and are ready to head to the airport. Washington, D.C. has been nice, but I'm ready to head back to Dayton and start my Thanksgiving break! I'm just a few hours and one plane ride away!
Monday, November 18, 2013
Connecting with the Employee
Most of public relations talks about connecting with the customer. After all, they are the one driving your business either up or into the ground with their purchase choices. However, another group of people can cause business to go haywire: employees.
In Chapter 10 of "Measure What Matters" by Katie Paine, she talks about how to measure effective communication with employees. Her beginning section was especially intriguing to me. She talked about employees being bombarded with messages throughout the day. For a typical employee she describes, this person reads countless blogs, listens to the news, talks to friends and colleagues and visits with their family. In the process, this employee might also take time to watch a television show and play a game on the Internet. How in the world is an employer supposed to break through to them?
Paine gives a detailed account in her book. However, I've been astounded by how much attention has been given to engaging employees. In every book we've read for Social Media Principles, there's been a chapter on communicating with those who work with you. I had never truly thought about it before, but of course it makes sense. If an employee is unhappy with the way they are treated in a business, they could retaliate and ruin the reputation.
Consider the Domino's scandal a few years ago. The employees posted videos of themselves putting ingredients in pizza no one would ever want in there. They then posted these videos online. When Domino's heard, they fired the employees and sent an apology video out to the public. Great job to Domino's for effectively handling the crisis. But what caused the crisis in the first place? Well, the kids themselves could have been searching for a way to make trouble. But they must have thought they would get away with it. Maybe they wanted to get caught and be fired, but my guess is they just did it thinking the higher chain in Domino's would never find out. That's because the higher chain in Domino's never communicated with the part-time employees making the pizzas.
It's always important to make sure everyone in the business knows they are valued. From part-time employees to the CEO, everyone needs to feel they are part of the fabric that makes the business happen. Otherwise, some people feel they aren't important and don't care about the business. And isn't it better to have someone selling your products that truly believe in it? As opposed to someone just talking to the customer with no real concern of the business as long as they get paid for their hours.
In Chapter 10 of "Measure What Matters" by Katie Paine, she talks about how to measure effective communication with employees. Her beginning section was especially intriguing to me. She talked about employees being bombarded with messages throughout the day. For a typical employee she describes, this person reads countless blogs, listens to the news, talks to friends and colleagues and visits with their family. In the process, this employee might also take time to watch a television show and play a game on the Internet. How in the world is an employer supposed to break through to them?
Paine gives a detailed account in her book. However, I've been astounded by how much attention has been given to engaging employees. In every book we've read for Social Media Principles, there's been a chapter on communicating with those who work with you. I had never truly thought about it before, but of course it makes sense. If an employee is unhappy with the way they are treated in a business, they could retaliate and ruin the reputation.
Consider the Domino's scandal a few years ago. The employees posted videos of themselves putting ingredients in pizza no one would ever want in there. They then posted these videos online. When Domino's heard, they fired the employees and sent an apology video out to the public. Great job to Domino's for effectively handling the crisis. But what caused the crisis in the first place? Well, the kids themselves could have been searching for a way to make trouble. But they must have thought they would get away with it. Maybe they wanted to get caught and be fired, but my guess is they just did it thinking the higher chain in Domino's would never find out. That's because the higher chain in Domino's never communicated with the part-time employees making the pizzas.
It's always important to make sure everyone in the business knows they are valued. From part-time employees to the CEO, everyone needs to feel they are part of the fabric that makes the business happen. Otherwise, some people feel they aren't important and don't care about the business. And isn't it better to have someone selling your products that truly believe in it? As opposed to someone just talking to the customer with no real concern of the business as long as they get paid for their hours.
Sunday, November 17, 2013
Taking Charge of Your Life
As some of you may remember, I previously posted about my cousins both having cancer due to a cell mutation called Lynch Syndrome. My cousin Christina had surgery to remove her tumor and is now in the process of recovering. Her older sister, Stephanie, started chemotherapy.
This Saturday, Stephanie held a party at her house to shave off her hair. In this coming week, her fourteenth day of chemo. After the fourteenth day, hair starts to fall out in clumps. As opposed to letting this happen, Stephanie got proactive. She lost her hair on her own terms. With her mom, husband, baby boy and close friends, she shaved her head. Stephanie already purchased a wig that looks so close to her natural hair, others would never be able to tell the difference. Below are the before and after pictures of the hair shaving party!
This Saturday, Stephanie held a party at her house to shave off her hair. In this coming week, her fourteenth day of chemo. After the fourteenth day, hair starts to fall out in clumps. As opposed to letting this happen, Stephanie got proactive. She lost her hair on her own terms. With her mom, husband, baby boy and close friends, she shaved her head. Stephanie already purchased a wig that looks so close to her natural hair, others would never be able to tell the difference. Below are the before and after pictures of the hair shaving party!
I continue to be inspired by my family, especially Stephanie. Instead of letting cancer get the upper hand, she took charge and lost her hair on her own terms. When I asked her if I could use these photos for my blog, she told me, "My bravery is sustained by the strength and love of my family and friends." Honestly, any bravery I have stems from knowing I have amazing family like Stephanie in my life. She's stayed so positive through this whole experience, and I've never had a doubt in my mind she's going to beat this. I know whenever I feel as if something's impossible, I'll remember her approach to a scary situation. You can't always control what happens in life, but you can control your response.
Saturday, November 16, 2013
How to Save a Life
On October 1, "Good Morning America" had an idea to kick off "GMA"Goes Pink day. As many of us know, Robin Roberts of "GMA" just recently survived her battle with breast cancer. The show planned to give the public more information about breast cancer, such as any confusion about the disease and information about survivors. Their kick-off idea was to have Amy Robach, ABC News correspondent, to have a mammogram live on screen.
According to Robach, she was first very hesitant about the mammogram. After much insisting from Roberts and producers, Robach decided to have the mammogram. She's 40 and had never been screened before the show, making her the perfect candidate to inspire others to be checked themselves. Little did Robach know, she was saving her own life.
A few weeks later, Robach was called with her results and was diagnosed with breast cancer. Her initial surgery was scheduled for November 14. The doctors performed a bilateral mastectomy and reconstruction before deciding the next step to take after her recovery. I have not found any other articles detailing plans for her recovery or how her surgery went.
When I first heard the story, I thought how lucky Robach was to have so many caring people around her to encourage this screening. Then, I thought how brave it was for "GMA" and Robach alike to film a mammogram live on air. What a brave way to encourage others to take a proactive step toward protecting themselves against cancer. Because of that episode, and especially because of Robach's diagnosis, I'm sure multiple women have rushed to local clinics to be screened.
According to Robach, she was first very hesitant about the mammogram. After much insisting from Roberts and producers, Robach decided to have the mammogram. She's 40 and had never been screened before the show, making her the perfect candidate to inspire others to be checked themselves. Little did Robach know, she was saving her own life.
A few weeks later, Robach was called with her results and was diagnosed with breast cancer. Her initial surgery was scheduled for November 14. The doctors performed a bilateral mastectomy and reconstruction before deciding the next step to take after her recovery. I have not found any other articles detailing plans for her recovery or how her surgery went.
When I first heard the story, I thought how lucky Robach was to have so many caring people around her to encourage this screening. Then, I thought how brave it was for "GMA" and Robach alike to film a mammogram live on air. What a brave way to encourage others to take a proactive step toward protecting themselves against cancer. Because of that episode, and especially because of Robach's diagnosis, I'm sure multiple women have rushed to local clinics to be screened.
Monday, November 11, 2013
"Big Fish" Fails to Make a Big Splash
To the dismay of many musical lovers, the new Broadway musical "Big Fish" is set to close in late December. The musical was about a sick man sharing his larger-than-life stories. Based on the 2003 movie, "Big Fish" created a large amount of buzz in the Broadway community. Tony Award winner
Norbert Leo Butz is the starring role, another huge noteworthy aspect. Because of Butz's high acclaim and the intriguing storyline, the musical had very high expectations. Unfortunately, these expectations were not met in the minds of the critics.
Personally, I was very intrigued by the musical. I had seen the movie and hoped to one day see the show. As an aspiring public relations specialist for a Broadway show, I have to wonder if the problem was in the marketing for the show. I mentioned before the buzz the show created among the community. They had a larger-than-life story and a Tony Award winner to play the role. For some reason, the show was a complete miss. Perhaps, the timing wasn't right. Maybe the target audience wasn't at an age to have the ability to see the show.
To me, the show sounds like a family show. A show parents and their children would see together to indulge in the beauty of storytelling. The critics might not have felt the musical hit this mark. Also, reaching families with an entity as expensive as a Broadway musical is difficult. Tickets are very expensive, and unless it's "The Little Mermaid," younger children would rather be somewhere else than in a theatre for a couple hours.
Working with a Broadway show is difficult. Sometimes runs are cut short on a show most think is incredible. If the show is unable to make money, a higher power in the Broadway community decides they're done. Although upsetting, sometimes musicals are revived and thrive more than the original. I suppose all we can hope for is that someone in the future decides to do exactly that. I was really touched by a statement from Dan Jinks, one of the "Big Fish" producers, quoted in the above article. He is quoted saying, "‘Big Fish’ is about the passing on of stories, and from the tremendous audience reaction we have received, we know our tale will live on." As actors and actresses, as well as in public relations, the most important part in touching those who are exposed to your message. Striking a fire within them to change the world. Maybe it won't happen right away, but we can only hope the messages we send out will inspire others to share it.
Personally, I was very intrigued by the musical. I had seen the movie and hoped to one day see the show. As an aspiring public relations specialist for a Broadway show, I have to wonder if the problem was in the marketing for the show. I mentioned before the buzz the show created among the community. They had a larger-than-life story and a Tony Award winner to play the role. For some reason, the show was a complete miss. Perhaps, the timing wasn't right. Maybe the target audience wasn't at an age to have the ability to see the show.
Working with a Broadway show is difficult. Sometimes runs are cut short on a show most think is incredible. If the show is unable to make money, a higher power in the Broadway community decides they're done. Although upsetting, sometimes musicals are revived and thrive more than the original. I suppose all we can hope for is that someone in the future decides to do exactly that. I was really touched by a statement from Dan Jinks, one of the "Big Fish" producers, quoted in the above article. He is quoted saying, "‘Big Fish’ is about the passing on of stories, and from the tremendous audience reaction we have received, we know our tale will live on." As actors and actresses, as well as in public relations, the most important part in touching those who are exposed to your message. Striking a fire within them to change the world. Maybe it won't happen right away, but we can only hope the messages we send out will inspire others to share it.
Sunday, November 10, 2013
Social Media is Changing the Game
In Katie Delahaye Paine's book "Measure What Matters," she redefines the rules for public relations and social media. As all public relations specialists know, social media has made our job easier, and at the same time more difficult. Real-time communication is simplified, but now audiences expect more from the company and measuring success is much harder. With Paine's new rules, perhaps the relationship between the two can be more mutually beneficial.
Her first rule is titled "You're not in control--and never have been." Well, I don't know about any other people, but that's very difficult for me to grasp. I like to believe I'm not a complete control freak, but I have moments where I like to be in control. Knowing I don't have control over something that will be a crucial part of my future job is hard to accept. Paine explains the inability of controlling those with independent minds. She also mentions how social media users become wary when they believe someone is trying to control them. Although this is still difficult for me to accept, I definitely understand what she is saying. Looking beyond the perspective of a company, I wouldn't respond if I felt as if someone was trying to control my mind.
The second rule is titled "There is no market for your message." Wait, what? Aren't we drilled over and over again to NEVER send out a message without a target market in mind? Paine explains how difficult it is to break through the clutter online to reach your target audience, so the most important aspect to focus on is the action people take when they read or hear your message. Conversations and relationships can be influenced if a new approach is taken. Costumers are more able accept or reject the company your message sends, but if you appeal to them as people, they are more willing to converse with you.
Rule three is titled "It's about reaching the right eyeballs, not all the eyeballs." Okay, now this sounds like familiar territory. It's impossible to measure how many people see your message, but if the right people see the message, it will spread. Measuring what happens when a visitor to your website shares information is much more accurate than counting the amount of views. Just because a person visits your website doesn't mean they were influenced by any of your information, or even read anything. I know I go to the wrong websites all the time. I mistype a letter and then I have to correct my mistake once the page loads and it's not the website I wanted. I didn't read any information, I just saw it was the wrong site. So, would it make sense counting me as an influenced visitor? Absolutely not.
Paine's last rule is titled "It's worse to not be talked about at all." Once again, this sounds very familiar. If the public isn't reminded of your business, they will not keep you in mind when buying a product. Your competition may be talked about in negative terms, but if you're not being talked about at all, who is really in the worse situation? According to Paine, your company would be in a worse situation. Even if the company may be in moral dilemma, at least costumers know to look at their product when debating on buying. If your company is not present, costumers won't even think about searching for your company.
Her first rule is titled "You're not in control--and never have been." Well, I don't know about any other people, but that's very difficult for me to grasp. I like to believe I'm not a complete control freak, but I have moments where I like to be in control. Knowing I don't have control over something that will be a crucial part of my future job is hard to accept. Paine explains the inability of controlling those with independent minds. She also mentions how social media users become wary when they believe someone is trying to control them. Although this is still difficult for me to accept, I definitely understand what she is saying. Looking beyond the perspective of a company, I wouldn't respond if I felt as if someone was trying to control my mind.
The second rule is titled "There is no market for your message." Wait, what? Aren't we drilled over and over again to NEVER send out a message without a target market in mind? Paine explains how difficult it is to break through the clutter online to reach your target audience, so the most important aspect to focus on is the action people take when they read or hear your message. Conversations and relationships can be influenced if a new approach is taken. Costumers are more able accept or reject the company your message sends, but if you appeal to them as people, they are more willing to converse with you.
Rule three is titled "It's about reaching the right eyeballs, not all the eyeballs." Okay, now this sounds like familiar territory. It's impossible to measure how many people see your message, but if the right people see the message, it will spread. Measuring what happens when a visitor to your website shares information is much more accurate than counting the amount of views. Just because a person visits your website doesn't mean they were influenced by any of your information, or even read anything. I know I go to the wrong websites all the time. I mistype a letter and then I have to correct my mistake once the page loads and it's not the website I wanted. I didn't read any information, I just saw it was the wrong site. So, would it make sense counting me as an influenced visitor? Absolutely not.
Paine's last rule is titled "It's worse to not be talked about at all." Once again, this sounds very familiar. If the public isn't reminded of your business, they will not keep you in mind when buying a product. Your competition may be talked about in negative terms, but if you're not being talked about at all, who is really in the worse situation? According to Paine, your company would be in a worse situation. Even if the company may be in moral dilemma, at least costumers know to look at their product when debating on buying. If your company is not present, costumers won't even think about searching for your company.
Saturday, November 9, 2013
Life is Good
Last evening, I had the opportunity to attend the first alumni dinner for the public relations alumni of Ohio Northern. Obvious by my attendance, current students were also invited to join in the celebration. I am always so proud to say I belong to our public relations program, and I had the chance to meet many more alumni that felt the same way. Ironically, I sat next to Kelsey Giesler, my PRSSA mentor from last year, and we had a chance to FINALLY get to know each other. Let's just say the pairing was perfect, and had either of us been on top of our email game, last year's mentoring would have been a blast. Both of us are trying to persuade Dr. Agozzino to pair us together so we can take another shot at the relationship!
After dinner, Dr. Agozzino and Dr. Fleck read short biographies submitted by the alumni detailing their work after they graduated. As if I wasn't proud to be a polar bear, their amazing accomplishments solidified my love of our program. Next, Dr. Steve Iseman gave the keynote speech. As always, he was witty and educational at the same time. He definitely has a talent for that perfect combination.
This morning, while working in the costume shop, Dr. Agozzino brought prospective students to ask me about my double major. A very dangerous task to leave on my shoulders. I have such a love for both of my majors, I could spend weeks talking about why students should join the program. The poor students were probably just waiting for me to shut up. Even if they were, they were very polite, and I led the group through the back hallways of the Freed Center.
I know I have made multiple posts on my blog about being extremely overwhelmed. Well, that fact still remains, but I don't think I've stressed the fact that I love what I'm doing enough. I wouldn't do all the work I am without the overwhelming feeling of joy it brings me in the end. I love the opportunity I have to have hands-on experience with a pr campaign before I leave college. I love going to PRSSA meetings and events. I love being involved in University Singers. I love the opportunity to create costumes for shows, and the fact that I'm now on payroll doesn't hurt. I love going to my voice lessons every Friday and having the chance to work with Summer. I love learning more about theatre and developing skills to make me a better performer. Yes, the work can be rigorous. Sometimes, I don't feel like I'll be able to crawl out of the hole filled with work, but life is good. I'm surrounded by people who care about me and lead me towards success, and I love both of my majors.
After dinner, Dr. Agozzino and Dr. Fleck read short biographies submitted by the alumni detailing their work after they graduated. As if I wasn't proud to be a polar bear, their amazing accomplishments solidified my love of our program. Next, Dr. Steve Iseman gave the keynote speech. As always, he was witty and educational at the same time. He definitely has a talent for that perfect combination.
This morning, while working in the costume shop, Dr. Agozzino brought prospective students to ask me about my double major. A very dangerous task to leave on my shoulders. I have such a love for both of my majors, I could spend weeks talking about why students should join the program. The poor students were probably just waiting for me to shut up. Even if they were, they were very polite, and I led the group through the back hallways of the Freed Center.
I know I have made multiple posts on my blog about being extremely overwhelmed. Well, that fact still remains, but I don't think I've stressed the fact that I love what I'm doing enough. I wouldn't do all the work I am without the overwhelming feeling of joy it brings me in the end. I love the opportunity I have to have hands-on experience with a pr campaign before I leave college. I love going to PRSSA meetings and events. I love being involved in University Singers. I love the opportunity to create costumes for shows, and the fact that I'm now on payroll doesn't hurt. I love going to my voice lessons every Friday and having the chance to work with Summer. I love learning more about theatre and developing skills to make me a better performer. Yes, the work can be rigorous. Sometimes, I don't feel like I'll be able to crawl out of the hole filled with work, but life is good. I'm surrounded by people who care about me and lead me towards success, and I love both of my majors.
Monday, November 4, 2013
Becoming One With the Customer
In almost every pr class I take, the overlying lesson (well, one of many) is the power of word-of-mouth. Companies cannot only present their product, they have to truly sell it in order to create buzz. That way, Jimmy can post on his Twitter how much he loves a product. Then, Suzie, a follower of Jimmy's, will retweet it because she feels the same way. Sally follows Suzie and is intrigued by this new product both Jimmy and Suzie love, so she buys it for herself.
So, now that an overall lesson of word-of-mouth is stated, we all realize how much this can spread. This also means if one person has a bad experience with customer service, the world will know. And, being the insane "Newsies" fan that I am, I had to attach a link to a song from the movie musical. Enjoy!
Getting back on topic, part of Chapter 1 in "Measure What Matters" by Katie Delahye Paine talks about engaging individually with the customer. In this section, she mentions how customers are more willing to trust other customers rather than the business, in other words, word-of-mouth is more powerful than advertisements. The specific section I'm referring to is titled "Social media isn't about media, it's about the community in which you do business." The title intrigued me because I had never thought of it in that way.
Sure, I knew to appear as human as possible so the consumers can feel the business is easily accessible. Especially when launching a new product, engaging the community through social media is a top priority. If the community is engaged, the media will create a story around the buzz. The top priority for companies should be listening and responding to customers. That way, the company can better serve the customer, which will add to the longevity of the company.
So, now that an overall lesson of word-of-mouth is stated, we all realize how much this can spread. This also means if one person has a bad experience with customer service, the world will know. And, being the insane "Newsies" fan that I am, I had to attach a link to a song from the movie musical. Enjoy!
Getting back on topic, part of Chapter 1 in "Measure What Matters" by Katie Delahye Paine talks about engaging individually with the customer. In this section, she mentions how customers are more willing to trust other customers rather than the business, in other words, word-of-mouth is more powerful than advertisements. The specific section I'm referring to is titled "Social media isn't about media, it's about the community in which you do business." The title intrigued me because I had never thought of it in that way.
Sure, I knew to appear as human as possible so the consumers can feel the business is easily accessible. Especially when launching a new product, engaging the community through social media is a top priority. If the community is engaged, the media will create a story around the buzz. The top priority for companies should be listening and responding to customers. That way, the company can better serve the customer, which will add to the longevity of the company.
Sunday, November 3, 2013
Laughter is the Best Medicine
So, I don't know about anyone else, but the past few weeks have been extremely stressful. Who am I kidding? The entire semester has been stressful. I'm starting to think taking 21 credit hours MAY not have been the best idea. But, there's nothing I can do about it now, right?
I am a firm believer that laughter is the best medicine. Last night, I was searching the Internet for funny "I've made a huge mistake" memes, and I thought I would post some of them here. We all know Ohio Northern is a great school, but that doesn't make our work any less stressful. Please enjoy the below pictures, and I hope they give you the laughing-so-hard-I'm-crying laughter they gave me.
My personal favorites are the last two, but if one picture made you slightly chuckle, I would count this post as a success. It's important to always remember to take time each day to laugh. Sound easy? Yes, but I find it more difficult sometimes, especially with deadlines hovering over my head. Hopefully, some of you are able to come back to this post every so often and relieve some stress through laughter. I will leave you with two more pictures that I find just as funny, and I find myself saying this to myself when I maybe spend too much time reading "House of Hades" instead of reading as closely for a class.
Until next time, live life and laugh often.
I am a firm believer that laughter is the best medicine. Last night, I was searching the Internet for funny "I've made a huge mistake" memes, and I thought I would post some of them here. We all know Ohio Northern is a great school, but that doesn't make our work any less stressful. Please enjoy the below pictures, and I hope they give you the laughing-so-hard-I'm-crying laughter they gave me.
Until next time, live life and laugh often.
Saturday, November 2, 2013
The Multiple Faces of a Crisis
Recently after the LAX shooting, a story was released from the view of celebrities at the airport. Many stories in the news ask the common man (or woman) for eyewitness accounts. According to some, the shooter was only interested in killing Transportation Security Administration officers. With LAX being such a widely known airport, I thought giving celebrities more of a voice was an interesting spin.
Breaking news often takes many side stories to hook all different types of audiences. Some focus on the victims of the crime. Others, like the first story I read, focus on familiar names. The story listed accounts many stars made via social media about the situation as it was happening. Chris Harrison, host of "The Bachelor" and "The Bachelorette," shared his admiration toward first responders on the scene. James Franco posted a picture of himself in an airplane with a caption depicting his frustration towards the shooter.
I thought using familiar names and faces to add to the story was an excellent idea for CNN. The idea of the story immediately peaked my interest. As soon as I read one view of the incident, I wanted to know more. I clicked on link after link to try to piece the story together. Because of this initial intrigue, I then spent close to an hour looking at the news on the LAX shooting (as you can tell from my multiple links above).
Even in crisis situations, specific audiences must be kept in mind when writing news stories. Because the ultimate goal of CNN is to reach as many demographics as possible, the stories have to be varied in tone as well as content. I am very pleased to hear of the immediate response from authorities and hope all those affected will receive the care they need.
Breaking news often takes many side stories to hook all different types of audiences. Some focus on the victims of the crime. Others, like the first story I read, focus on familiar names. The story listed accounts many stars made via social media about the situation as it was happening. Chris Harrison, host of "The Bachelor" and "The Bachelorette," shared his admiration toward first responders on the scene. James Franco posted a picture of himself in an airplane with a caption depicting his frustration towards the shooter.
I thought using familiar names and faces to add to the story was an excellent idea for CNN. The idea of the story immediately peaked my interest. As soon as I read one view of the incident, I wanted to know more. I clicked on link after link to try to piece the story together. Because of this initial intrigue, I then spent close to an hour looking at the news on the LAX shooting (as you can tell from my multiple links above).
Even in crisis situations, specific audiences must be kept in mind when writing news stories. Because the ultimate goal of CNN is to reach as many demographics as possible, the stories have to be varied in tone as well as content. I am very pleased to hear of the immediate response from authorities and hope all those affected will receive the care they need.
Monday, October 28, 2013
New Species
Recently, two people, one from James Cook and one from Harvard University, found three new species in Australia's Cape Melville. One was named a leaf-tailed gecko, one named a blotched-boulder frog and one named a shade skink. Below are pictures taken from CNN's website covering the story.
Leaf-tailed gecko
Blotched-boulder frog
Shade skink
I think it is absolutely amazing there are still animals we have not discovered. When thinking about it, I understand how three new species could be found, but it still astounds me. Scientists have done so much to discover unknown species and places, but a vast majority of the ocean is still unexplored. I can't wait to keep reading about all the species scientists continue to discover.
Sunday, October 27, 2013
The Craziest Weekend Imaginable
As I write this, I am sitting in the Loews hotel waiting for the pilot episode of JJ Abrahm's "Almost Human" to start. For those of you who don't know, I am currently in Philadelphia for the Public Relations Student Society of America (PRSSA) National Conference. I just finished a session with two publicists from Warner Brothers and a writer for TV guide. I cannot even describe to you fellow bloggers how lucky I am.
Part of my luck I've been continually reminded of this weekend has stemmed from the education I'm getting at Ohio Northern. Our public relations program is difficult, yes. Stressful? Oh, yes. Bounds ahead other schools? I can't even describe. Dr. Iseman is an incredible educator and set up our program for our students to succeed. Many things I had taken for granted don't exist at other schools. We are so lucky for all the programs and opportunities for experience offered to us. Keeping tradition alive, Ohio Northern University's chapter of PRSSA won the Star Chapter award. In addition, Katie Hozan, Jake Schwerer and Lauren Tennet each won the National Gold Key award, an award given to graduated seniors who showed public relations and leadership excellence.
I'm also so lucky to be surrounded by incredible students and faculty at ONU. Dr. Agozzino and Dr. Fleck do so much to guide us and make sure they're doing all they can to prepare us. Many advisors don't know their student's faces, let alone anything personal about them. Also, our student network is so unbelievably supportive of one another. I know I can go to anyone in the pr department if I need to talk to someone. They are always there to lift me up if I need it.
To start the weekend off with an amazing start, I had the pleasure of seeing "Zombie Prom" Thursday evening. For those of you that missed it, you truly missed an amazing experience. I am so incredibly impressed and proud of the 10 member cast of ONU students. It was incredibly choreographed, directed, costumed, acted and sang. And any other verb a musical should be. For those of you that did miss it, small clips and pictures can be found on the Freed Center Facebook page.
Once again, this weekend has reminded me how lucky I am to be attending ONU. I continually applaud my senior-self for making the decision to come to this campus. My professors, friends, education and opportunities have been extremely amazing, and I couldn't imagine myself anywhere else.
To start the weekend off with an amazing start, I had the pleasure of seeing "Zombie Prom" Thursday evening. For those of you that missed it, you truly missed an amazing experience. I am so incredibly impressed and proud of the 10 member cast of ONU students. It was incredibly choreographed, directed, costumed, acted and sang. And any other verb a musical should be. For those of you that did miss it, small clips and pictures can be found on the Freed Center Facebook page.
Once again, this weekend has reminded me how lucky I am to be attending ONU. I continually applaud my senior-self for making the decision to come to this campus. My professors, friends, education and opportunities have been extremely amazing, and I couldn't imagine myself anywhere else.
Wednesday, October 23, 2013
Ohio Northern University Homecoming 2013
After covering an event at homecoming, the task then came to overlook how Ohio Northern is utilizing their Twitter and Facebook pages.
As seen in the examples above, almost all of the tweets sent directly from the Ohio Northern account contain a link to further information about the upcoming performance or event. Many of these links go to the Ohio Northern website.
On Twitter, Ohio Northern seems to do a decent job at giving future notice of events, such as a performance, special recognition or even homecoming.
As seen in the examples above, almost all of the tweets sent directly from the Ohio Northern account contain a link to further information about the upcoming performance or event. Many of these links go to the Ohio Northern website.
Their Facebook page, however, does not give any notice for upcoming events. This medium for ONU is mainly used to post pictures or videos about recent events.
As far as specifically promoting homecoming, Ohio Northern did not do the greatest job. On the Twitter account, two tweets were made about homecoming, one of which was a retweet. The Facebook page, as mentioned before, only posted information about homecoming after each event happened. Perhaps students could see the pictures and look up future events, but there was no outright promotion for attendance at events on the Facebook page. However, a fair amount of pictures were posted on the page, giving a nice visual representation of homecoming. Also, all of this happened around the time President DiBiasio made the Ohio Northern promise, possibly stealing some attention away from homecoming. Most of the buzz on Twitter and Facebook seemed to revolve around this promise, rightly so considering this is a huge piece of news.
Here is a link to my storify blog:
http://storify.com/alexalammers/ohio-northern-homecoming-2013
Monday, October 21, 2013
Connecting With Customers or Marketing and PR?
When I first read the title to Chapter 10 in "Real-Time Marketing & PR," this was the first picture that popped into my mind. The chapter, entitled "Connecting with customers is marketing and pr,"talked about the importance of interacting and pleasing current customers. With the uprise of social media, customers are more able to spread their opinion, whether it be good or bad. In order to keep the opinion positive, helpful interaction must be made between the customer and the company. David Meerman Scott then goes into detail about the four key components of making or improving connections between the consumer and organization.
Working for a family-owned business, I know how important word-of-mouth advertising is. Because the store doesn't have much expendable income, television advertising is not the ideal place for the store. Even if television advertising was a possibility, it wouldn't make sense with the atmosphere of the store. Word-of-mouth is truly our most effective way of advertising. People are welcomed in, listened to and cared for whenever they enter. Because of this connection with customers, many have recommended our store to others. Many new customers enter saying they heard about us from another customer. The fact that I know many of the customers by name is a true testament to the connections we build with those that visit our store.
All of this fits well because it sits in a small town. If we were in a different location, a new approach would need to be taken. No matter what, connecting with customers would still be very close to the top of importance, if not first. The fact still stands that many people rely on those around them for opinions on products or businesses. Scott was definitely right when he said connecting with customers is a way of marketing your business.
Sunday, October 20, 2013
Dick Cheney and His Heart
In the midst of all of the government drama, former Vice President Dick Cheney appeared on "60 Minutes" to talk about his health. Apparently, Cheney has suffered from five heart attacks, his first one when he was 37. After about two months of being sworn-in as vice president, he had a letter of resignation written just in case another attack would happen leaving him incapable to properly carry out his duties. He has recently undergone a heart transplant. However, I was more how CNN covered this story.
Normally, I wouldn't be entirely interested in this subject matter. Yes, I think it's great Cheney's heart is in better condition now. Modern medicine and procedures are truly a miracle. However, I clicked on the link to the story because I thought it read "Dick Cheney opens his heart." That sounds appealing, I thought. I wonder why a former vice president would be opening his heart to the media. Even though the title was truly "Dick Cheney opens up about his heart," the title was still meant to intrigue readers. I couldn't help but marvel at the tactics CNN used to increase readers' interest.
The most important things, most times, can be headlines. If the headline isn't interesting, what will push people to read the story in the first place? Truthfully, I wouldn't have clicked on it if I knew that's what the story was about. Like I said, I am very happy Cheney is in better health now, but it truly doesn't interest me. CNN sparked my interest, and I thought he was possibly was giving his interpretation on what was happening in the government currently, spoken from his heart. Nice move, CNN.
Normally, I wouldn't be entirely interested in this subject matter. Yes, I think it's great Cheney's heart is in better condition now. Modern medicine and procedures are truly a miracle. However, I clicked on the link to the story because I thought it read "Dick Cheney opens his heart." That sounds appealing, I thought. I wonder why a former vice president would be opening his heart to the media. Even though the title was truly "Dick Cheney opens up about his heart," the title was still meant to intrigue readers. I couldn't help but marvel at the tactics CNN used to increase readers' interest.
The most important things, most times, can be headlines. If the headline isn't interesting, what will push people to read the story in the first place? Truthfully, I wouldn't have clicked on it if I knew that's what the story was about. Like I said, I am very happy Cheney is in better health now, but it truly doesn't interest me. CNN sparked my interest, and I thought he was possibly was giving his interpretation on what was happening in the government currently, spoken from his heart. Nice move, CNN.
Saturday, October 19, 2013
Are You Afraid of the Theatre Students?
Although this is a delayed reaction, how could I not post about Freed Fright Night? Run by Theta Alpha Phi, a theatre honors fraternity, Freed Fright Night offered students the opportunity to be frightened on their last day of fall break. Even though I was simply stamping hands, I did have the chance to help set up and walk through the trail. I must say, had I not known every single thing that was going to happen, I would have been extremely terrified.
Like all good theatre students, we took this night as a chance to tell a story throughout the trail. The story started with a girl named Emily who was a double major in chemistry and theatre. That coming fall, the theatre department was planning to present "The Crucible," and Emily was expecting to be cast as Abigail Williams. However, Emily was not cast in the play at all. On opening night, Emily attended the performance with a gas mask and a plan. She sealed all the entrances and exits, then released a nerve gas that would rob victims of sanity for 20 minutes before suffocating them. When the police arrived the next morning, few people had actually suffocated to death. The rest ripped each other to shreds.
Sounds frightening, right? I also highly suggest checking out the awesome promo video made for the Fright Night. Ushers led people to the studio theatre lobby, down the hallway, past the scene shop and dressing rooms, through the dance room and finally into the main stage theatre, all while listening to shrieks of terror from the audience members. I thoroughly enjoyed asking those who walked through their favorite part and the scariest part. For the most part, everyone agreed on one specific point, but I loved hearing reactions.
The turnout for the event was incredible! We had many more 'victims' than we anticipated, which was a very good problem to have! For all those who attended, there was talk of another Fright Night next year, but with more time allotted so groups wouldn't be as large. A movie was also offered after all of the groups were lead through the trail, but not without a finale for the trail depicting what happened to Emily.
A huge thanks to those who attended and made Freed Fright Night a huge success. Also, if anyone out there has any suggestions for next year, I will definitely pass them on to a leader figure! After all, running events are great, but we need to evaluate after the fact. So, whatever evaluation those of you have would be much appreciated to make Freed Fright Night a success next year as well!
Like all good theatre students, we took this night as a chance to tell a story throughout the trail. The story started with a girl named Emily who was a double major in chemistry and theatre. That coming fall, the theatre department was planning to present "The Crucible," and Emily was expecting to be cast as Abigail Williams. However, Emily was not cast in the play at all. On opening night, Emily attended the performance with a gas mask and a plan. She sealed all the entrances and exits, then released a nerve gas that would rob victims of sanity for 20 minutes before suffocating them. When the police arrived the next morning, few people had actually suffocated to death. The rest ripped each other to shreds.
Sounds frightening, right? I also highly suggest checking out the awesome promo video made for the Fright Night. Ushers led people to the studio theatre lobby, down the hallway, past the scene shop and dressing rooms, through the dance room and finally into the main stage theatre, all while listening to shrieks of terror from the audience members. I thoroughly enjoyed asking those who walked through their favorite part and the scariest part. For the most part, everyone agreed on one specific point, but I loved hearing reactions.
The turnout for the event was incredible! We had many more 'victims' than we anticipated, which was a very good problem to have! For all those who attended, there was talk of another Fright Night next year, but with more time allotted so groups wouldn't be as large. A movie was also offered after all of the groups were lead through the trail, but not without a finale for the trail depicting what happened to Emily.
A huge thanks to those who attended and made Freed Fright Night a huge success. Also, if anyone out there has any suggestions for next year, I will definitely pass them on to a leader figure! After all, running events are great, but we need to evaluate after the fact. So, whatever evaluation those of you have would be much appreciated to make Freed Fright Night a success next year as well!
Monday, October 14, 2013
The People Don't Stop Talking, So Neither Should You
Chapter seven in Real-time Marketing & PR talks about a crisis situation involving a company called Eurostar. From what I've gathered, Eurostar is one of the only trains that connect London to Paris and Brussels. In December of 2009, a train shutdown, leaving hundreds of passengers trapped in the Channel Tunnel, as well as thousands wondering why their train is late. Instead of letting the public know exactly what was happening, Eurostar stayed completely silent. But their audience wasn't. The author found one tweet was being sent per minute bashing Eurostar. They didn't understand the problem, so they became angry, and who could blame them? Their mode of transportation was not working, they didn't know why, and they didn't know if anything was being done to fix it.
If I've learned anything about public relations (and trust me, my professors have taught me much about it), it's that the job never rests. If a crisis happens during the night, you have to jump into action from your couch, or wherever you may be. The public wants answers. If you don't have your side of the story available, then they'll start making their own side, a side that probably won't be great for your business.
It is also vital to keep your audience happy. Can this be done all the time? Of course not. However, explain what your company is thinking and why you think it'll be the best for your consumers. Make them see the big picture. In times of a crisis, let the audience know step-by-step what happened and what is being done to fix it. Let them know it was a slight mistake. Even if it was a huge mistake your company should have fixed a long time ago, fess up to it. Sooner or later, your consumers will figure out how you could have prevented the crisis, so it's better to be upfront and honest than lie.
I was astounded that Eurostar stayed completely silent in a crisis situation. They seemed to slightly monopolize the long-distance transportation system, but you never know when another business will have the resources to do so. When that day comes, don't you want customers to continue coming to you instead of immediately switching to your competitor? If you keep them in the dark on a crisis, though, they'll be happy to leave your company.
Sunday, October 13, 2013
Another trip to the World Series?
Being from a family of Detroit Tigers fans, I have to post about their win last night! Facing the Boston Red Sox, the Tigers won 1-0 at Fenway Park last night. In the first inning, pitcher Anibal Sanchez struck out four batters, something that hasn't been accomplished since 1908. He also led six no-hit innings, and the Red Sox only had one hit the entire game.
Right now, the Tigers are playing the Red Sox in the ALCS, or the American League Championship Series. Seven games are played and the overall winner of those games advance to the World Series. The above link does lead to a Wikipedia page with more information on the ALCS if anyone is interested. Yes, I know Wikipedia can be unreliable, but if you wish to have a general understanding, the site will work just fine.
The Tigers last won the World Series in 1984, but did play last year. As a Tigers fan, I am hoping for the best as they continue the remaining six games. Hopefully those six will lead to more as they go on their way to win another World Series champion title.
With such a gap since the last World Series championship, the public relations team for the Tigers could have a major advertising opportunity. Also, with the Tigers just going to the World Series last year, many of the T-shirt designs from last year. I think this could be an easy advertisement for the pr team!
Right now, the Tigers are playing the Red Sox in the ALCS, or the American League Championship Series. Seven games are played and the overall winner of those games advance to the World Series. The above link does lead to a Wikipedia page with more information on the ALCS if anyone is interested. Yes, I know Wikipedia can be unreliable, but if you wish to have a general understanding, the site will work just fine.
The Tigers last won the World Series in 1984, but did play last year. As a Tigers fan, I am hoping for the best as they continue the remaining six games. Hopefully those six will lead to more as they go on their way to win another World Series champion title.
With such a gap since the last World Series championship, the public relations team for the Tigers could have a major advertising opportunity. Also, with the Tigers just going to the World Series last year, many of the T-shirt designs from last year. I think this could be an easy advertisement for the pr team!
Saturday, October 12, 2013
Team Not Today! An Inside View of the Undy 5000
Christina Lewis is 34 years old and has Stage 3 colon cancer. Recently, she has also tested positive for Lynch Syndrome. Lynch Syndrome is a genetic mutation in the cells that increase chances of having colon cancer to 85 percent and uterian cancer by 65 percent. After developing cancer for the first time, chances of a reoccurrence increase. Because I cannot put into words her experiences, I will attach this video. After learning of Christina and her condition, those at the Undy 5000 asked her to speak and share her story.
Monday, October 7, 2013
The Government Won't Stop the Veterans
This past Tuesday, veterans stormed past the barricades closing the World War II monument to pay their respects. Tuesday was priorly planned to be a day of memorial to these veterans, so that's what happened. Almost 200 veterans from Mississippi and Iowa, joined by Rep. Steven Palazzo, walked past security guards and barriers to the tune of "Amazing Grace." The amazing thing? All of these people, with the exception of Rep. Palazzo, were in their 80s and 90s. They had travelled a long distance in old age to pay respects of those who fought with them for the same cause.
However, Rep. Palazzo was not the only member of Congress to help the veterans. Others joined him in lining up these aging heroes along the barrier and helped to move the blocks. A move the security guards did not stop, one being a war veteran himself. Congressman Bill Huizenga was quoted saying, "this is the best civil disobedience we've seen in Washington in a while" (Fox News, para. 14).
Wednesday, another group of veterans stormed the memorial, as well. This time, veterans from Ohio, Kansas and Missouri lead the charge to pay their respects, regardless of the signs. Today, a story was posted about more Ohio veterans willing to risk arrest to pay respects to those lost in World War II. Lee Armstrong is the coordinator of Honor Flight in Ohio, a service offered to veterans for an expense-paid visit to war monuments. He was told by a woman at National Park Services if others defied the blockades, they would be arrested.
Do veterans deserve to be arrested for wishing to pay respects? Are other groups acting in defiance after seeing the first group succeed, or are their intentions pure? After all, they are in their 80s and 90s. Should the government even shut down national war monuments in the first place? In my opinion, if they have security guards watching the blockades, why don't they use those security guards to just watch the monument as those who wish come to visit.
However, Rep. Palazzo was not the only member of Congress to help the veterans. Others joined him in lining up these aging heroes along the barrier and helped to move the blocks. A move the security guards did not stop, one being a war veteran himself. Congressman Bill Huizenga was quoted saying, "this is the best civil disobedience we've seen in Washington in a while" (Fox News, para. 14).
Wednesday, another group of veterans stormed the memorial, as well. This time, veterans from Ohio, Kansas and Missouri lead the charge to pay their respects, regardless of the signs. Today, a story was posted about more Ohio veterans willing to risk arrest to pay respects to those lost in World War II. Lee Armstrong is the coordinator of Honor Flight in Ohio, a service offered to veterans for an expense-paid visit to war monuments. He was told by a woman at National Park Services if others defied the blockades, they would be arrested.
Do veterans deserve to be arrested for wishing to pay respects? Are other groups acting in defiance after seeing the first group succeed, or are their intentions pure? After all, they are in their 80s and 90s. Should the government even shut down national war monuments in the first place? In my opinion, if they have security guards watching the blockades, why don't they use those security guards to just watch the monument as those who wish come to visit.
Sunday, October 6, 2013
Looking for a Movie to Check Out?
This weekend, I experienced both Gravity and Don Jon. The movies had very different themes, but both were enjoyable in their own way. Gravity was an intense drama about a space mission gone wrong. Don Jon was a truthful comedy about a New Jersey boy searching to fill a void in his life.
Starring George Clooney and Sandra Bullock, Gravity is a suspenseful fight for survival. Sandra Bullock plays Dr. Ryan Stone, a medical engineer on her first space mission. Matt Kowalski, played by George Clooney, is a wise-cracking, veteran astronaut, obsessed with beating the record for the longest spacewalk. After being alerted about rubble from the Russian anti-test satellite, Dr. Stone and Kowalski, along with the other three crew members, hurriedly try to escape the area. A crash of rubble send the crew apart and cease any communication they had with Mission Control in Houston. In fear of ruining any more surprises, I will stop my synopsis there. The film was shot using a 3D camera, so I would advise seeing it in 3D. Granted, I have not seen it in 2D, so I can't compare the two, but the director used the camera for the purpose of 3D being worth the money.
Don Jon is a comedy starring, written and directed by Joseph Gordon-Levitt. These 90 minutes were much different than the 90 minutes spent watching Gravity. This film is about a man who enjoys watching pornography more than he does being with a real woman. Even his record of scoring a girl rated an eight or nine every weekend can't stop his frequent visits to pornhub.com. Then, he meets Barbara, played by Scarlett Johansson, a girl obsessed with the idealized man in romantic comedies. She convinces Jon to enroll in night school, among other things, where he meets Esther, played by Julianne Moore. Again, for fear of ruining the movie, my summary stops here. Joseph Gordon-Levitt's depiction of male nature is hilariously true, and that's even coming from my boyfriend. I was surprised how much of a date movie it turned out to be, although the movie can clearly point out if you're in a working relationship or not.
Starring George Clooney and Sandra Bullock, Gravity is a suspenseful fight for survival. Sandra Bullock plays Dr. Ryan Stone, a medical engineer on her first space mission. Matt Kowalski, played by George Clooney, is a wise-cracking, veteran astronaut, obsessed with beating the record for the longest spacewalk. After being alerted about rubble from the Russian anti-test satellite, Dr. Stone and Kowalski, along with the other three crew members, hurriedly try to escape the area. A crash of rubble send the crew apart and cease any communication they had with Mission Control in Houston. In fear of ruining any more surprises, I will stop my synopsis there. The film was shot using a 3D camera, so I would advise seeing it in 3D. Granted, I have not seen it in 2D, so I can't compare the two, but the director used the camera for the purpose of 3D being worth the money.
Don Jon is a comedy starring, written and directed by Joseph Gordon-Levitt. These 90 minutes were much different than the 90 minutes spent watching Gravity. This film is about a man who enjoys watching pornography more than he does being with a real woman. Even his record of scoring a girl rated an eight or nine every weekend can't stop his frequent visits to pornhub.com. Then, he meets Barbara, played by Scarlett Johansson, a girl obsessed with the idealized man in romantic comedies. She convinces Jon to enroll in night school, among other things, where he meets Esther, played by Julianne Moore. Again, for fear of ruining the movie, my summary stops here. Joseph Gordon-Levitt's depiction of male nature is hilariously true, and that's even coming from my boyfriend. I was surprised how much of a date movie it turned out to be, although the movie can clearly point out if you're in a working relationship or not.
Thursday, October 3, 2013
A New Way Post and Share Pictures
Through a new smartphone app and website, TimeShaker is a way to link pictures together. From what I've seen through their website and description the the app store on the iPhone, pictures can be sorted by date or event. The website gave some examples of famous events in history. It also looked as if you could sort pictures by location as well.
A definite pro to this new app is it is a new concept for picture sorting. IPhoto on Mac computers do sort pictures by event, but there is no way to share the group of pictures to anyone else. Although I don't know how the sharing works exactly, the option to share a group of organized pictures is a nice feature.
A con to this new app is I don't know exactly how it works. If I were to create an account, I'm sure the company would tell me what I need to do. However, if I don't know exactly how it works, what will push me to download the app or create an account in the first place?
They seem to have a nice tagline and website setup, but more attention needs to be made to actually describing the product. The switch between the social and business websites is an excellent idea, but I didn't see much difference between the two besides the scrolling pictures. Perhaps a highlighted section detailing the features of the app for social and business use in the appropriate places would help adaption of this new app.
A definite pro to this new app is it is a new concept for picture sorting. IPhoto on Mac computers do sort pictures by event, but there is no way to share the group of pictures to anyone else. Although I don't know how the sharing works exactly, the option to share a group of organized pictures is a nice feature.
A con to this new app is I don't know exactly how it works. If I were to create an account, I'm sure the company would tell me what I need to do. However, if I don't know exactly how it works, what will push me to download the app or create an account in the first place?
They seem to have a nice tagline and website setup, but more attention needs to be made to actually describing the product. The switch between the social and business websites is an excellent idea, but I didn't see much difference between the two besides the scrolling pictures. Perhaps a highlighted section detailing the features of the app for social and business use in the appropriate places would help adaption of this new app.
Monday, September 30, 2013
Dancing Through Life
Apparently this is my week to sing in my head as I blog. If you don't know the song "Dancing Through Life" from the popular Broadway musical Wicked, I would advise you to look it up. Now, down to business.
This Saturday was the dance show at Ohio Northern. Eisenhower Dance and dancers from Ohio Northern performed seven numbers in total. My personal favorites were entitled "What Was That?" and "The Music Lesson." All of the performances were equally as breathtaking. Ohio Northern's dancers were also wonderful in their performance. Each dancer in sync with themselves and each other. The continuous energy coming from the stage was electrifying.
The way the dancers created continuous movement was incredible. Not a single moment when the curtain was up was there a complete stillness. Each person knew the story they wanted to tell the audience. Whether that was the story the audience received, at this point, isn't relevant in my opinion. The dancers were able to convey emotion through their dance. It's what many people dream of doing. Those in Eisenhower Dance had the opportunity to Saturday, and I had the equally gratifying experience of seeing the show.
This Saturday was the dance show at Ohio Northern. Eisenhower Dance and dancers from Ohio Northern performed seven numbers in total. My personal favorites were entitled "What Was That?" and "The Music Lesson." All of the performances were equally as breathtaking. Ohio Northern's dancers were also wonderful in their performance. Each dancer in sync with themselves and each other. The continuous energy coming from the stage was electrifying.
The way the dancers created continuous movement was incredible. Not a single moment when the curtain was up was there a complete stillness. Each person knew the story they wanted to tell the audience. Whether that was the story the audience received, at this point, isn't relevant in my opinion. The dancers were able to convey emotion through their dance. It's what many people dream of doing. Those in Eisenhower Dance had the opportunity to Saturday, and I had the equally gratifying experience of seeing the show.
Sunday, September 29, 2013
The McDonald's Makeover
On Thursday evening, McDonald's held an event using their menu in a new way. A gourmet dinner was served using ingredients from McDonald's. Kung pao chicken was served using chicken McNuggets. Tortilla espanola with Garlic and Saffron Aioli was made with McDonald's hashbrowns. McDonald's chicken and hashbrowns were also used to make the bold BBQ chicken. The same beef used for the hamburgers (although it wasn't ground) was used for the slow-cooked beef with blueberry pomegranate sauce and mac fry gnocchi. The gnocchi was made with their french fries and eggs and the sauce was made with their blueberry pomegranate smoothie base. For dessert, a pumpkin spice biznut (a combination of biscuit and donut) and cheesecake was served. This used the biscuit mix and pumpkin spice latte syrup from McDonald's.
So, is this a genius public relations plan? With so many news stories about all the processing McDonald's food has, I would say so. Rachel Tepper, however, did have some complaints: "McDonald's sourcing was barely mentioned. Talde's kung pao chicken made with chicken McNuggets were slimy and overly salty. A tortilla espanola made with hashbrowns was served hard and cold. Fried chicken was made with an oddly (and unnecessarily) sweet batter" (para. 4).
What does this all mean? Perhaps, it's that McDonald's took a step towards showing the world it's more than fast food. Tepper did mention that the beef dish and dessert would pass in a high rated restaurant (para. 5). It does leave me to wonder if other fast food chains will follow this trend. I believe that McDonald's followed it's slogan and decided to show the public what they're made of.
Tepper, R. (2013, September). McDonald's gives its menu a fancy makeover (photos). The Huffington Post. Retrieved from http://www.huffingtonpost.com/2013/09/27/mcdonalds-fancy_n_4005194.html.
So, is this a genius public relations plan? With so many news stories about all the processing McDonald's food has, I would say so. Rachel Tepper, however, did have some complaints: "McDonald's sourcing was barely mentioned. Talde's kung pao chicken made with chicken McNuggets were slimy and overly salty. A tortilla espanola made with hashbrowns was served hard and cold. Fried chicken was made with an oddly (and unnecessarily) sweet batter" (para. 4).
What does this all mean? Perhaps, it's that McDonald's took a step towards showing the world it's more than fast food. Tepper did mention that the beef dish and dessert would pass in a high rated restaurant (para. 5). It does leave me to wonder if other fast food chains will follow this trend. I believe that McDonald's followed it's slogan and decided to show the public what they're made of.
Tepper, R. (2013, September). McDonald's gives its menu a fancy makeover (photos). The Huffington Post. Retrieved from http://www.huffingtonpost.com/2013/09/27/mcdonalds-fancy_n_4005194.html.
Wednesday, September 25, 2013
True Colors
Okay, so the first thing I thought of when that phrase popped in my head was the Cyndi Lauper song "True Colors." However, I didn't know how to quote a line from the song without infringing on copyright laws, so maybe just buy the song and start listening while you read. Otherwise it'll just be stuck in your head.
Chapter 17 in Share This: The social media handbook for pr professionals gives a section about being completely authentic. Wouldn't it be nice if every person you met was this way? As Philip Sheldrake says, "[i]n the simplest terms, it's impossible to fake it" (p. 150). He mentions, just as we have learned in our Intro to Public Relations class, eventually, the truth will come out. As everyone knows, it's much easier to clean up a smaller mess than a big one that has built up over an extended period of time.
In this chapter, he seemed to be putting more of the pressure on individuals rather than organizations. Saying an organization or business needs to be authentic is a no-brainer for anyone with PR training. Be truthful and face conflicts early on. Simple. But what happens when we as individuals are expected to do this as well? What if we don't completely agree with a strategy our company is taking? It all comes back to ethics.
We have ethics thrown at us constantly in PR classes, but we will be thanking our professors one day. If we, at the core of the message, are authentic in what we say, then it's easy to convey that authenticity thrown the entire PR campaign. This authenticity is defined by Sheldrake as "having the quality of an emotionally appropriate, significant purpose and responsible mode of human life" (p. 151). We're not just talking about sending a message anymore. Now, we have to think about those influenced or affected by the message.
What are your views on authenticity? Is it truly important to let your individual "true colors" show? Or are you just hired to do the work that's best for the company and nothing else?
Sheldrake, P. (2012). Real-time public relations. In S. Waddington (Ed.), Share this: The social media handbook for pr professionals (pp. 147-155). United Kingdom: John Wiley & Sons Ltd.
Chapter 17 in Share This: The social media handbook for pr professionals gives a section about being completely authentic. Wouldn't it be nice if every person you met was this way? As Philip Sheldrake says, "[i]n the simplest terms, it's impossible to fake it" (p. 150). He mentions, just as we have learned in our Intro to Public Relations class, eventually, the truth will come out. As everyone knows, it's much easier to clean up a smaller mess than a big one that has built up over an extended period of time.
In this chapter, he seemed to be putting more of the pressure on individuals rather than organizations. Saying an organization or business needs to be authentic is a no-brainer for anyone with PR training. Be truthful and face conflicts early on. Simple. But what happens when we as individuals are expected to do this as well? What if we don't completely agree with a strategy our company is taking? It all comes back to ethics.
We have ethics thrown at us constantly in PR classes, but we will be thanking our professors one day. If we, at the core of the message, are authentic in what we say, then it's easy to convey that authenticity thrown the entire PR campaign. This authenticity is defined by Sheldrake as "having the quality of an emotionally appropriate, significant purpose and responsible mode of human life" (p. 151). We're not just talking about sending a message anymore. Now, we have to think about those influenced or affected by the message.
What are your views on authenticity? Is it truly important to let your individual "true colors" show? Or are you just hired to do the work that's best for the company and nothing else?
Sheldrake, P. (2012). Real-time public relations. In S. Waddington (Ed.), Share this: The social media handbook for pr professionals (pp. 147-155). United Kingdom: John Wiley & Sons Ltd.
Monday, September 23, 2013
Pitching a Story
Chapter 16 in the book Share This: The social media handbook for PR professionals talks about how to pitch a story using social media. Personally, I have not had much experience of any kind pitching a story, but this chapter provided insight on how to achieve the intended goals. As some of you may know, a PR story or campaign is all about the goals, or objectives.
Something I had never given much thought to was the before period. Julio Romo points out how important creating a network is BEFORE you ever start to pitch a story. Making sure you follow your intended audience of journalists, and even some of the target audience, in order for them to know your name, and possibly follow you back, is crucial. How do you expect people to willingly follow you if they don't know who you are?
An important point Romo makes is to tailor each story to appeal to different specific people. Even in the overall target audience of journalists, some news sources are interested in different areas of your story. Make it easier for them and highlight that portion. If they don't think the news will apply to their column, they won't read the whole story. They're busy people and receive many possible news stories a day.
Lastly, always remember you are still competing for attention. Just because you think your story is the best for a specific news outlet doesn't mean they see it and feel the same way. Engage and capture your audience so they become as enthusiastic as you are about the story you're pitching. Otherwise, they won't even make a second glance.
Romo, J. (2012). Pitching Using Social Media. In S. Waddington (Ed.), Share This: The social media handbook for pr professionals (pp. 137-144). United Kingdom: John Wiley & Sons Ltd.
Sunday, September 22, 2013
The Return of Fall Shows is Upon Us...
As the weather gets colder, that only means all the fall television shows are returning with new episodes! This Tuesday marks the return of popular TV crime drama NCIS. Beginning its 11th season, NCIS is one of the personal favorite crime dramas of this blogger. Right after this premiere is NCIS: Los Angeles at 9 p.m. I am also anxiously awaiting the return of Once Upon a Time on September 29 at 8 p.m. on ABC. Surprisingly, the return of South Park on Wednesday at 10 p.m. is something worth looking forward to, as well.
Although homework will only increase, the return of popular TV series adds an extra incentive to complete assignments quickly. That hour break also allows our brain to relax and travel to another world for a little while. Whether you are looking forward to the return of a comedy, drama or reality show, this week will be filled with an increased amount of time in front of the television.
So, fellow bloggers, what series return are you looking forward to? This week or farther into the future. Maybe, perhaps, the musical episode of Psych is making you ready to embrace the cold winter winds of Ada. After watching the Emmy Awards, maybe new shows are now on your list of series to watch.
Although homework will only increase, the return of popular TV series adds an extra incentive to complete assignments quickly. That hour break also allows our brain to relax and travel to another world for a little while. Whether you are looking forward to the return of a comedy, drama or reality show, this week will be filled with an increased amount of time in front of the television.
So, fellow bloggers, what series return are you looking forward to? This week or farther into the future. Maybe, perhaps, the musical episode of Psych is making you ready to embrace the cold winter winds of Ada. After watching the Emmy Awards, maybe new shows are now on your list of series to watch.
Saturday, September 21, 2013
Amazing Opportunities
Today, I was fortunate enough to participate in the readings of two screenplays as part of the Northwest Ohio Independent Film Festival. One of the screenplays chosen was written by an ONU senior, Patrick Fisher, and alumni, Chris Matejka entitled "Needle of the Eye." Myself and four other actors, alongside professor of theatre at Ohio Northern John Armstrong, went to the Lima Civic Center to add a voice to the screenplays. Both scripts were great, but I really felt so proud of Patrick at Chris winning second place and only being a junior and senior at the time, respectively.
It was such a great chance to be able to bring the script to life. Although this might be a bias opinion with my dating Patrick, I even thought their script was better than the one that won first place. Regardless, the opportunity to participate in such a competition is incredible. Every actor or screenwriter needs to start somewhere. The chance to have that start while still in college as a part to learn skills while refining them.
I am still in awe at how enjoyable this table reading was and how fun it was to discuss the script with a group of people. Opportunities like this make me so glad I attend Ohio Northern. Professors tend to go out of their way to find extraordinary chances for their students. Being in the little village of Ada isn't so bad when you have amazing teachers to guide you along the way.
It was such a great chance to be able to bring the script to life. Although this might be a bias opinion with my dating Patrick, I even thought their script was better than the one that won first place. Regardless, the opportunity to participate in such a competition is incredible. Every actor or screenwriter needs to start somewhere. The chance to have that start while still in college as a part to learn skills while refining them.
I am still in awe at how enjoyable this table reading was and how fun it was to discuss the script with a group of people. Opportunities like this make me so glad I attend Ohio Northern. Professors tend to go out of their way to find extraordinary chances for their students. Being in the little village of Ada isn't so bad when you have amazing teachers to guide you along the way.
Monday, September 16, 2013
How Twitter Can Make a Difference for Your Company
Although I was first reluctant to create a Twitter account, it has quickly become my favorite social media outlet. Even if there are a few people I regret following in the first place but feel guilty if I unfollow them, Twitter is such a useful tool for thriving and striving businesses.
In my opinion, Twitter is the easiest way to connect to big businesses or celebrities by far than any other social media device. As said by Alex Lacey, "[m]ore so than any other tool, Twitter has provided a personalised outlet for customer feedback on products and performance" (p. 74). Customers are able to share problems they may have and tag the business or use a hashtag as a way to archive it. I don't think it gets any simpler than that for the customer.
Another important point Lacey makes is to make sure that your company is using this platform because if you don't, someone else will, especially in times of crisis. He then gave the example of the parody public relations account of BP having 10 times the followers than the official BP account did when the oil spill occurred (p. 74).
As my PR professors love to repeatedly say, public relations is now about making relationships with the customers. Being honest and spreading information yourself is much better than a parody Twitter account having 10 times the followers you do. They can post almost anything they want to, even if it's based off a rumor.
Twitter is a great way to become connected and build trusting relationships with customers. Those customers then tweet about how much they love your product and the fact that your company connects with them so quickly. In turn, their followers try your product and are equally as impressed. Honestly, doesn't that sound that sound like a win-win situation?
Lacey, A. (2012). Twitter: The unstoppable rise of microblogging. In S. Waddington (Ed.), Share This: The social media handbook for pr professionals (pp. 71-77). United Kingdom: John Wiley & Sons Ltd.
Sunday, September 15, 2013
Welcome to Sophomore Year. Would you like to Super Size your stress?
With adding a second major, assuming leadership positions and continuing to grow as a public relations student, it is safe to say that the stress is starting to pile up.
Don't get me wrong, I love being busy and every choice I have made I in no way regret. I have a great room and roommate and I now return to the campus knowing much more than I did last year. No longer will I have to worry about getting lost on the way to White Bear (and yes, that did happen to me last year).
So, did I get in over my head? Possibly. And there may be times when the stress may get to me and I feel like I won't be able to win. The great thing about Ohio Northern is at times like that, I know I can go to my professors or my friends and find help and support through them. Even if I forget to go to studio for my new voice class after my voice teacher drove four hours to help the 10 of us continue to improve our voices, a sincere apology and support from those closest to me can set me on the right track again.
Don't get me wrong, I love being busy and every choice I have made I in no way regret. I have a great room and roommate and I now return to the campus knowing much more than I did last year. No longer will I have to worry about getting lost on the way to White Bear (and yes, that did happen to me last year).
So, did I get in over my head? Possibly. And there may be times when the stress may get to me and I feel like I won't be able to win. The great thing about Ohio Northern is at times like that, I know I can go to my professors or my friends and find help and support through them. Even if I forget to go to studio for my new voice class after my voice teacher drove four hours to help the 10 of us continue to improve our voices, a sincere apology and support from those closest to me can set me on the right track again.
Wednesday, September 11, 2013
Remember When
On September 11, it is only fitting to write a post pertaining to this topic. Mine will center around how others react to this event to this day.
One year ago, a huge uproar was made because the first tweet of the day sent from President Obama's twitter was about signing up to help his election while Governor Romney's account had a heartfelt message about remembering the victims of 9/11. What a disaster for President Obama's public relations team.
Many people were coming to his defense saying the tweet was not from him personally and was not his fault. Should we really cast away the blame so easily? I believe that someone should have seen that the tweet was going to be sent on 9/11, and therefore made sure that a remembrance thought was sent from him first.
Yes, he still won the election, but I think there is a very important message for public relations professionals to learn from this. No detail is too small, especially when concerning a topic that is still touching to all of our hearts. I believe that knowing this day is so important to so many American citizens should have prompted an extra look at the messages being sent that day. Let's not forget, many of the citizens who remember firsthand the attack were also voting age.
One year ago, a huge uproar was made because the first tweet of the day sent from President Obama's twitter was about signing up to help his election while Governor Romney's account had a heartfelt message about remembering the victims of 9/11. What a disaster for President Obama's public relations team.
Many people were coming to his defense saying the tweet was not from him personally and was not his fault. Should we really cast away the blame so easily? I believe that someone should have seen that the tweet was going to be sent on 9/11, and therefore made sure that a remembrance thought was sent from him first.
Yes, he still won the election, but I think there is a very important message for public relations professionals to learn from this. No detail is too small, especially when concerning a topic that is still touching to all of our hearts. I believe that knowing this day is so important to so many American citizens should have prompted an extra look at the messages being sent that day. Let's not forget, many of the citizens who remember firsthand the attack were also voting age.
Monday, September 9, 2013
Syria
The news is slowly starting to constantly center on one thing: Syria. After watching the movie Argo this weekend, I now can understand a little more how serious this situation can be for those American citizens that are in Syria working at the embassy. I don't want to see the United States in another war. Quite frankly, watching Argo just made me think that the Iranian hostage situation could have been avoided had the U.S. not interfered in the first place by replacing their elected official.
The United States is not perfect. No matter who is our president, we are bound to make mistakes, either from acting rashly or not quickly enough. With problems in Iraq and Afghanistan slowly starting to come to a close, are we really ready to launch another attack in the Middle East? Sometimes action needs to be taken, and I understand that. I just am very wary about how long and to what measure our help to the Syrian people would take.
Sometimes, we truly come to the aide of other countries, other times, however, we cause more problems than there were before.
The United States is not perfect. No matter who is our president, we are bound to make mistakes, either from acting rashly or not quickly enough. With problems in Iraq and Afghanistan slowly starting to come to a close, are we really ready to launch another attack in the Middle East? Sometimes action needs to be taken, and I understand that. I just am very wary about how long and to what measure our help to the Syrian people would take.
Sometimes, we truly come to the aide of other countries, other times, however, we cause more problems than there were before.
Sunday, September 8, 2013
The Less Glamorous Side of ONU
The wireless internet in the dorm rooms have always been less than stellar to say the least. However, the Wi-Fi in Lima hall works for maybe an hour a day. Maybe. I always have my ethernet cable into my computer, and even with the cable in my computer the Internet still does not connect. Normally, this would not be a problem because our information technology center is excellent at fixing problems just like this. The problem is, the university is not funding the proper procedure to fix the Wi-Fi because it is not a concern of theirs.
With so many classes requiring students to use the Internet for assignments, I do not understand why this is not a concern for the university. It is possible for students to go to the library for the regular subpar Internet, but we as students are paying, or taking out loans to pay, for our rooms at almost a thousand dollars a month to have all of these promised qualities in the comfort of our own room. I just do not care for the fact that we spend the money to live on campus so we can have things like wireless internet, but the university is the one that is able to decide if we need it to work or not, a problem any landlord would fix for their residents.
With so many classes requiring students to use the Internet for assignments, I do not understand why this is not a concern for the university. It is possible for students to go to the library for the regular subpar Internet, but we as students are paying, or taking out loans to pay, for our rooms at almost a thousand dollars a month to have all of these promised qualities in the comfort of our own room. I just do not care for the fact that we spend the money to live on campus so we can have things like wireless internet, but the university is the one that is able to decide if we need it to work or not, a problem any landlord would fix for their residents.
Wednesday, September 4, 2013
Groundswell
Because Groundswell is a book written in the early 2000s, many aspects of social media have changed, but some basic ideas were very similar to strategies we are still taught today. What I found most thought provoking was the case study on Dell computers. Living in the social media age that is happening as we speak (or I type, rather), the idea of listening to brutal customer dissatisfaction for weeks (even a year after the initial bad review went viral) before acting upon the problem was difficult for me to fathom. In all crisis communication lessons, we learn the most important time in a crisis is the first 24 hours. When I read that case study, a little part of me shuddered before reminding myself it was 2006, and times were indeed different.
It was interesting to read all of the parts in the book that were similar, though. The numerous examples given of opened communication between the high executives and lower workers, such as the Blue Shirt Nation, proves to still be a major component of reaching out through social media. There will always be people who resist the change because they are used to doing it their own way, but the idea of being able to talk to all employees and have an easy way for them to give feedback on big changes in the company is priceless in my opinion. As mentioned in Chapter 12 (regarding Jason and Hugh), our generation is part of this growing technology, and we have the opportunity to grow ourselves and our company (or future company) with it.
It was interesting to read all of the parts in the book that were similar, though. The numerous examples given of opened communication between the high executives and lower workers, such as the Blue Shirt Nation, proves to still be a major component of reaching out through social media. There will always be people who resist the change because they are used to doing it their own way, but the idea of being able to talk to all employees and have an easy way for them to give feedback on big changes in the company is priceless in my opinion. As mentioned in Chapter 12 (regarding Jason and Hugh), our generation is part of this growing technology, and we have the opportunity to grow ourselves and our company (or future company) with it.
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